LocoDistro was a proud sponsor of the Live4ever Media Lounge at SXSW2018
British singer-songwriter Frank Turner talks us through the inspirations and influences behind his latest solo album Be More Kind, trying to unite using a campaign slogan that has divided a nation, as well as the countless other projects which he always has on the go. Frank was one of this year’s SXSW artist highlights for sure.
Some Rock History for ya… Today in 1983 (ahem 35 years ago) U2 released their 3rd studio album War. Produced by Steve Lillywhite, the album is regarded as their first overtly political album with ‘Sunday Bloody Sunday’ and ‘New Year’s Day.’ War became the band’s first #1 album in the UK—knocking Michael Jackson’s Thriller from the top spot.
It’s 2018 and we must acknowledge that race barriers sadly exist for too many Americans. Today in 1961 #Motown released its first million-seller. #ShopAround by #TheMiracles. Talk about breaking cultural barriers. Amazing achievement. I almost didn’t post this cause I didn’t want the importance to sound contrived—me being a white guy posting during #BlackHistoryMonth. But I happen to love #SmokeyRobinson. And I’ve had the pleasure of working with him. This anniversary deserves acknowledgment.
LocoDistro has got a lot planned for #SXSW this year—and we’re #thrilled to be doing it with @Live4everMedia who never cease to amaze in terms of “who to watch” each year. Stay tuned because some very special announcements will be made!
#SXSW2018 #Live4ever #LocoDistro #PirateStudios #JAFilms #SnapchatToSomeone
In honor of the Philadelphia Eagles Super Bowl win earlier this week (and the Grammys last week) we’re gonna kick off the weekend with a Philly-born Grammy-winning legend—DJ Jazzy Jeff. Born in Philly, winner of HipHop’s first Grammy (for 1989’s ‘Parents Just Don’t Understand’) and legit creator of Turntablism’s game-changing Transform scratch—DJ Jazzy Jeff is still so good that Hollywood went to him to perform all the scratching in the feature film ‘Straight Outta Compton.’
This set is almost three years old—but so damn good. Hosted by collaborator and MC, Dayne Jordan, here is DJ Jazzy Jeff performing a tribute to the late-great J. Dilla from Johnny Brenda’s on N. Frankford Avenue in Philadelphia, PA.
Happy Friday. And you’re welcome!
Does it matter that the “safe choice” for Music TV’s single biggest performance doesn’t have a good album?
This Sunday Justin Timberlake takes the Super Bowl Halftime stage to support an album that Pitchfork describes as “shallow” and “a huge misstep for Justin” …but does it matter?
Let’s start with why Justin? Let’s be honest—he’s not musically exciting, he’s already done it, and nobody misses him yet. So wasn’t there anyone else the fans would be more excited to see?
Millennial pop fans prefer Charlie Puth – but JT is okay
R&B pop fans prefer Cardi B – but JT is okay
Older pop fans prefer Madonna – but JT is okay
Rock fans apparently don’t exist
Country fans prefer Chris Stapleton – but JT is okay if he brings Chris Stapleton
So when you look at it that way—JT is the clear and obvious choice for today’s TV Executive. The question of “is he musically relevant right now?” wasn’t even asked. Booking rule number one for TV Execs should always be—how is the music?
As long as we’re attempting to safely appeal to the perfect middle of a divided country, JT is what we get. But I can’t help but believe that going for the “second best booking” because it safely checks the boxes isn’t just a cop-out. How well is “lowest common denominator” working in other areas?
Now, throwing a bone to JT… his catalog and charisma may pull him through just fine. But I do hope he doesn’t bring Jimmy Fallon on stage. If he brings out Janet Jackson however— I’ll forgo another trip to the seven-layer dip and watch what happens. All that said, a “safe” performer with a questionable new album should not be enough to book TV’s biggest music gig.
Yes, everyone will be a ratings expert by Monday morning. But answering the headline’s question of “does it matter” two day’s before the event isn’t a sure thing. He’s a star for a reason, even if that reason happened a few years back. Social media will rant regardless of quality, so perhaps the actual Halftime ratings will be the only true definition of Halftime success or failure.
If Halftime experiences a ratings drop-off of Grammy proportions then yes, it matters. Take a knee to that.
We’re proud of the latest campaign we created for the amazing non-profit A Better Balance—called Family Leave Works. And we’re even more proud to help spread their message this holiday season in support of New York State’s ground-breaking paid family leave law which goes into effect January 1st, 2018. You can learn more about the amazing work they do by visiting www.FamilyLeaveWorks.org.
You can help too with a simple Tweet or Post of support…
I support #FamilyLeaveWorks and paid family leave.
Learn more at FamilyLeaveWorks.org
We’re off to SXSW tomorrow (March 13) with our new client Pirate Studios who (with an ‘artist-first’ approach) is reinventing rehearsal studios for the music industry globally.
We’ll also be taking meetings on behalf of client JA Films (#RollingStones, #Adele, #EdSheeran).
Meet with us at the @Live4everMedia Lounge at the Omni. Email GabrielGornell@LocoDistro.com if you wanna meet up to talk music branding, distribution, and 360º packaging.