Microsoft & Golden Dawn Arkestra [2017]

Gabriel Gornell and LocoDistro are excited to be collaborating with Microsoft this fall—consulting and providing music entertainment for their Travel Summit in legendary music city—Austin, Texas.

Equally thrilled to be working with Austin’s own funk-jazz futurists Golden Dawn Arkestra. Keep Austin Weird!

Pirate Studios UK [2017]

Provide on-going executive-level council to the London-based music studio brand (currently with 9 locations across the UK) in areas of business strategy, brand strategy + expansion planning with regard to their North American roll-out beginning in 2017.

Strategic initiatives included:
– Target Analysis + Segmentation (both Consumer + B to B)
– Buying Criteria Analysis (both Consumer + B to B)
– Competitive Analysis + White space Mapping
—Oversight of Studio Set Up + Equipment Bidding
– Messaging Strategy
—Special Event & Sponsorship Initiatives like SXSW

 

JA Films [2016-Present]

Excited to provide on-going distribution, packaging, and brand consulting  to the leading UK production company—JA Films.

Founded in 2009, JA Films (formerly known as JA Digital) is an award-winning, creative-led production company run by industry expert, Julie Jakobek. We exist to produce captivating films and content for global cinema events, DVD, TV and digital.

JA Films employs world class producers, directors, creatives and technicians, each team carefully selected for each production. Multi-award winning director Paul Dugdale is JA Films lead director and recent films have led to two Grammy nominations in the Best Music Film category and further nominations and wins in the Best Music Film, Best Live Coverage and Best Music Programme categories.

MAP Records, Nashville [2016]

Provided executive-level support in areas of business strategy, brand strategy + distribution counsel to the Country-focused music-tech initiative based out of Nashville, TN.

Strategic initiatives included:

– Target Analysis + Segmentation (both Consumer + B to B)
– Buying Criteria Analysis (both Consumer + B to B)
– Competitive Analysis + White space Mapping
– Messaging Strategy

Tactical initiatives included:

360 ̊ Distribution Strategy and Message Planning in areas of Events, Digital Distribution, Cross-platform, Physical Distribution, Video Distribution, PR, Social Media, List Management, and Advertising.

The Rolling Stones – Olé Olé Olé: A Trip Across Latin America (2016 JA Films)

TIFF 2016: Provided brand strategy + distribution counsel to the world-renown JA Films (London) on critically acclaimed music doc “The Rolling Stones – Olé Olé Olé: A Trip Across Latin America”, directed by Paul Dugdale—which screened FIVE TIMES at the 2016 Toronto International Film Festival (TIFF). Critical involvement in the US Premium Cable Premier—to be announced.

– US Network Liaison
– International All-rights Buyers Liaison
– List Management and DDM
– Social Media
– Relationship Marketing

I’m with the Band [2014-Present]

IWTB_PosterStatus: Development

Language: English

Rights: US – Available, International – Available

Writer: Pamela Des Barres

Producer: Gabriel Gornell

The acclaimed New York Times best selling rock & roll memoir is finally coming to the screen in this scripted feature adaptation.  As a young girl growing up in Los Angeles during the late 60s and early 70s, Pamela Des Barres (the “real life” Penny Lane from Almost Famous) followed, dated, loved, and genuinely beguiled the likes of Jim Morrison, Mick Jagger, Waylon Jennings, Jimmy Page, Gram Parsons, Keith Moon, and Frank Zappa to name a few.

This is the rollercoaster biopic of her life—written by Miss Pamela herself.  This rock & roll dramedy is a humorous, loving, and intoxicating Coming-of-Age story that takes place up and down the Sunset Strip—with the soundtrack of a lifetime, appealing to every age group. In the spirit of Walk the Line, Almost Famous, and The Doors, this kiss-and-tell-all will stand out as the perfect chronicle of rock ‘n’ roll’s most thrilling era.

Of the memoir that this film is based, perhaps the Led Zeppelin front man said it best. “I couldn’t have done it better myself. I will always love you, Miss Pamela, and again a thousand apologies for the premature ejaculation.” —Robert Plant

Kenny Rogers “First 50 Years” [2011]

In celebration of Kenny Rogers’amazing 50 years in entertainment, Gabriel Executive Produced the television special overseeing all aspects of the production including creative, financing, venue, distribution, and marketing.

The show included performances by Kenny Rogers, Dolly Parton, Lionel Richie, Wynonna Judd, Chris Isaak, Sheena Easton, Tim McGraw, Smokey Robinson, Darius Rucker, Billy Currington, Alison Krauss, The Oak Ridge Boys, Billy Dean, Linda Davis, and the original First Edition.

The Rolling Stones (2005-2007)

In support of The Rolling Stones 24th US studio album A Bigger Bang, the greatest rock & roll band of all time hit the road for a landmark tour beginning August 2005 and wrapping August 2007.

RS_Photo_63RS_Photo_55

 

 

 

 

 

Mick Jagger and Charlie Watts personally selected Gabriel Gornell to creative direct the merchandising program that delivered about $250 Million annually during the tour.  Over 200 officially licensed products were available by catalog, online, at retail, and on-tour that ranged from concert tees, to pajamas, to outerwear, to shot glasses, to high-end lingerie from Agent Provocateur.

Just before the advent of social media, the marketing elements included graphic design and identity systems, photo libraries, catalog design and printing, posters & signage, retail packaging including labels, hang-tags, sewn labels, etc., and branded video content.

Oscar The Grouch & Anderson Cooper [2012]

Oscar the Grouch and Anderson Cooper perform at the Daytime Emmys.
Oscar the Grouch and Anderson Cooper perform at the Daytime Emmys.

For the 39th Annual Daytime Emmy Awards, Gabriel made the creative decision to bring together two wildly different daytime genres (kids & talk) in a musical collaboration.

For this he paired Oscar the Grouch with Anderson Cooper in a musical piece that he produced with songwriters Adam Schlesinger (That Thing You Do, Music and Lyrics, Colbert Christmas) and Robert Smigel (SNL, Conan, Hotel Transylvania).

 

You’re Nobody Til Somebody Kills You [2012]

YNTSKY_Photo_08For Michael A. Pinckney’s feature film directorial debut, the hip hop horror film You’re Nobody Til Somebody Kills You (YNTSKY), Gabriel served as Executive Producer along side Spike Lee with a key focus on music.

YNTSKY_Photo_03For the studio sequence featuring rhymes from rap icon Doug E. Fresh, Gabriel produced an original beat with EDM composer Kotchy.  And for the live performance from legend Big Daddy Kane, Gabriel produced the beat with Kotchy and Inner Party System.  Gabriel also cleared tracks from Inner Party System via a collaboration with Red Bull Records.