Content | Marketing | Live
Or perhaps read it BEFORE Daisy 😉 Maybe I’m a little biased but I’m still super appreciative that Liz Doupnik and W Magazine included ‘I’m With The Band’ by the O.G. Pamela Des Barres on their latest list of must-reads. Big thank you!
It’s the TRUE story that so many stories lifted pages from. And I expect that we’ll be sharing some EXCITING updates on the ONE TRUE tale pretty soon. Stay tuned, music lovers!
You can read Liz’s full article here…
https://lnkd.in/gwPtWaQT
An little old-fashioned seaside table read. Getting everyone on the same page… from client to agency to crew to talent… often comes down to a simple table read. This one is from earlier this week, on location at Dockweiler Beach in Southern California. Big thanks to JACKERY for trusting us with their incredible outdoors brand.
Whether they be investors, distributors, networks, or brand clients… If your concept can’t hold the attention of your own stakeholders— those stakeholders will never believe your concept is strong enough to hold the attention of your audience. Creative is everything. But presentation helps. Good luck to everyone at American Film Market this week.
FOUR-DAY BROADCAST EVENT
150 ARTISTS
6 MILLION LIVE VIEWERS
Executive Producer: Gabriel Gornell
With 150 artist performances, this was the first major live-streamed event during the COVID pandemic with the business objective of “protecting and growing the Lollapalooza brand,” as seven international IRL festivals were all canceled due to the pandemic. This impressive large scale live-stream drew tens of millions of viewers around the globe and literally invented COVID-compliance for all major events that followed for the next 18 months. The segments were curated and shot around the globe – each within an intimate environment. Gabriel continues to consult with Lollapalooza (Live Nation/C3), supporting a combined content and television initiative.
Background
Gabriel was tapped by record label BMG in 2018 to strategize, create, and oversee all Social, Direct-to-fan, and DSP platforms for the godfather of alternative rock and creator of Lollapalooza, Perry Farrell, who they just signed for the 2019 release of an immersive spatial audio album and experience called Kind Heaven which was the first contemporary rock album to be mixed in Dolby Atmos. This assignment from BMG led to a three-year relationship with Perry Farrell from 2019-2021, in which Gabriel sat on his management team which oversaw every aspect of his music businesses, including solo work, the Jane’s Addiction reunion, the first Porno For Pyros reunion in 28 years, his role in Lollapalooza in seven countries, plus media investments and benefits. This culminated with Gabriel Serving as Executive Producer for Lolla2020.
Select Clips
Below are some memorable moments from the 4-day live stream experience.
It took me many years to understand that taking a holiday wasn’t counterproductive to living ‘that producer life’ but actually a necessary reset to be even more productive for the long haul.
Producers understand this: When you’re in it… there’s no half-stepping. You gotta be 110% on. But grind for a few years without a proper unplug, and you get burned out. Especially when living that ‘rise & grind’ within today’s hyper-connected social/zoom/media/call-me-on-my-mobile world.
This June is my unplug, so I can come back swinging in July… fully charged. And the Amalfi Coast ain’t a bad place to do it. Let’s be honest.
I love these brand extensions. Like Hall & Oats, Sonny and Cher, and Chico and the Man… it’s during these trying times we can rest a little easier with the power duo of Martha and Snoop for our evening’s numbnation. In their latest “joint” venture, Martha released a wine under the same label as Snoop, 19 Crimes from Treasury Wine Estates. I honestly had no idea about Martha’s entry until I happened upon this glorious end-aisle display at Trader Joe’s in the Marina (dey Rey).
The Australian 19 Crimes caught my eye almost immediately in 2012 when it launched with a brand and label design which included some pretty cool augmented reality, especially for the time. Each bottle comes with a criminal’s tale, a decent blend, and an even more drinkable price. What’s not to love?
More recently came the Aussie’s first foray into California varieties with Snoop Cali Red in 2020 followed by Snoop Cali Rosé in 2021. A cross-promo collab which is working well for all parties.
And now this… Martha’s Chard in 2022. Despite the complete sh*+ show in Eastern Europe, here at home we can fill our tanks for $6 bucks a gallon, then blissfully motor to TJ’s for an $11.99 bottle of “tell me everything is gonna be alright.”
And the reviews seem to be decent too. She’s taking the piss without pouring it. No her name ain’t baby. It’s Martha. Miss Stewart if you’re Chianti. She went on to say “The world didn’t need just another Chardonnay, so I created one that is clean, crisp, and flavorful without being too heavy or oaky. It pairs perfectly with my delicious recipes or can be enjoyed on its own. I hope you love it as much as I do!“
Now putting artist names on perfume bottles at Walgreens still makes me cringe a little (sorry Glow by Jennifer Lopez). But these mass-market elixirs with “artist names on the bottles” actually feels good to me. So with Snoop Cali Red and now Martha’s Chard, yes, everything is gonna be alright.
This one is obviously inspired by my wife and daughter. But it’s in support of all women who kick ass and inspire… which happens to be almost exactly half of the human population. Despite the recent post-woke rhetoric from some noisy (but completely out of touch) middle-aged-white men, the pendulum has NOT swung too far in the other direction.
Don’t believe the hype: The stats confirm that it’s NOT suddenly harder to be a white male in Film & TV. In fact, gender equality still isn’t even close in ANY of the key positions of influence. Further, gender equality actually dipped over the last 12 months among producers and editors.
We need to get real with this stuff.
Note: The actual stats are from the ‘Center For The Study of Women in Film and TV’ – but I need to credit Evan Shapiro for including this chart in his recent post, or I wouldn’t have seen the stats or his graphic.
I am. And here’s a pic of ERW from ‘WEIRD: The Al Yankovic Story‘ which happens to be a music biopic that I really want to see. Not only is Al Yankovic simply a lovely guy… but his journey and accomplishments are astonishing.
In addition to the first look of ERW as Madonna, Roku Inc. also announced a few more additions to the cast. Rainn Wilson (“The Office”) as radio DJ Dr. Demento, Julianne Nicholson (“Mare of Easttown”) as Weird Al’s mum Mary Yankovic and Toby Huss (“Halt and Catch Fire”) as Weird Al’s father Nick Yankovic.
Curious… the only biopic that I’m more interested in is ‘I’m With The Band’ from Pamela Des Barres. (based on the NY Times Best Seller) Funny… it was at Pamela’s house that I met Al.
And in terms of #WomensHistoryMonth …Today I celebrate MADONNA
The world keeps counting her out but Britney keeps coming back stronger than ever. Here, Rolling Stone ranks the work of one of THE most influential artists of the past generation by counting down every song she’s ever done — from world-changing hits (Oops!, Hit me baby, Toxic, etc) to cha-ching corporate rock like 2004’s “We Will Rock You” with Pink and Beyoncé for Pepsi (which they rank at #70 btw).
It’s a great trip down Britney lane. And it commands #MusicIndustry respect because every song from her top 25 is likely more culturally impactful than the top #1 song from most charting-artists.
LINK TO ROLLING STONE ARTICLE
Every Britney Spears Song Ranked
My second ‘Observing Music + Media‘ newsletter on Linkedin focuses on International Distribution trends, and how it will impact creative development here in the US. Snipped below. Click the link to read the whole thing on Linkedin.
MORE SIZZLE… LESS STEAK
Errr…um… Less Impossible Burger. And not actually in China. Hollywood will continue to adapt to their growth requirements the only way it knows how… with the continued “dumbing down” of the arts and culture. Why? Because thoughtful, intelligent entertainment is much harder to scale beyond cultural boundaries. And the commitment to develop thoughtful local content is literally impossible to scale at the level required by studios and big-media streamers like Netflix.
READ THE WHOLE NEWSLETTER ON LINKEDIN
(LINK BELOW)
https://www.linkedin.com/pulse/how-hollywood-adapt-china-gabriel-gornell