Daytime Emmys & 2nd Screen Content

Gornell speaking about 2nd screen integration
Quote from Gabriel Gornell
TV Guide
June 10-16, 2013 Issue

Speaking about the integration between Television content and 2nd-screen content, Gornell was quoted in TV Guide regarding the decision to place nominated actor reels online for the first time—driving fan interest, 2nd screen viewership, brand impressions, and ultimately TV ratings:

All the nominated actors’ reels are available to the public for the first time, via “The response from the Twitter world has been overwhelming,” says executive producer Gabriel Gornell “Now anyone can go online and see exactly how the judges based their decisions. IT’s going to bring the fans right into the ceremony in a very exciting way.”