Provided executive-level support in areas of business strategy, brand strategy + distribution counsel to the Country-focused music-tech initiative based out of Nashville, TN.
Strategic initiatives included:
– Target Analysis + Segmentation (both Consumer + B to B)
– Buying Criteria Analysis (both Consumer + B to B)
– Competitive Analysis + White space Mapping
– Messaging Strategy
Tactical initiatives included:
360 ̊ Distribution Strategy and Message Planning in areas of Events, Digital Distribution, Cross-platform, Physical Distribution, Video Distribution, PR, Social Media, List Management, and Advertising.