NEW YORK — In an unusual deal, content producer Locomotive Distribution and the Foxwoods casino in Connecticut have entered a multi-year strategic alliance to develop and produce live event weekends that will center around special music, sports and variety show productions to be broadcast on TV.
Locomotive president Gabriel Gornell and Joseph Jimenez, senior vp, casino marketing at Foxwoods, said Locomotive will produce and tape for broadcast three events per year at the MGM Grand Theatre at Foxwoods in front of live audiences.
The first event is a previously announced Kenny Rogers concert — “Kenny Rogers: The First 50 Years” — which tapes April 10. It will include performances by Dolly Parton, Lionel Richie, Smokey Robinson and Sheena Easton, among others. It will also feature taped performances from Tim McGraw and others.
Locomotive will offer international rights for broadcast and DVD at MIPTV in Cannes next month.
The second event weekend will have a baseball theme. In cooperation with Rawlings, the company behind the annual Gold Glove Awards, the weekend will celebrate baseball’s best and culminate in a star-studded ceremony.
“Together we will develop amazing televised talent that will leverage our visibility as a pinnacle for national entertainment,” explained Jimenez about Foxwoods’ focus.
“We’re producing more than just event television,” emphasized Gornell. “We’re producing destination event weekends that center around a TV special.”
Gornell founded Locomotive last year with Colleen Seldin. The company develops and produces films, TV programming and live TV events in a multitude of genres. Its “Tyrannosaurus Sex” aired on Discovery Channel in February.