Provide on-going executive-level council to the London-based music studio brand (currently with 14 studio locations across the UK and almost 20,000 bands who are recurring monthly customers) in areas of business strategy, brand strategy + expansion planning with regard to their North American roll-out beginning in 2017.
Strategic initiatives included:
– Target Analysis + Segmentation (both Consumer + B to B)
– Buying Criteria Analysis (both Consumer + B to B)
– Competitive Analysis + White space Mapping
—Oversight of Studio Set Up + Equipment Bidding
– Messaging Strategy
—Special Event & Sponsorship Initiatives like SXSW