The Rolling Stones (2005-2007)

In support of The Rolling Stones 24th US studio album A Bigger Bang, the greatest rock & roll band of all time hit the road for a landmark tour beginning August 2005 and wrapping August 2007.

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Mick Jagger and Charlie Watts personally approved Gabriel Gornell to creative direct the merchandising program that delivered about $250 Million annually during the tour.  Over 200 officially licensed products were available by catalog, online, at retail, and on-tour that ranged from concert tees, to pajamas, to outerwear, to shot glasses, to high-end lingerie from Agent Provocateur.

Just before the advent of social media, the marketing elements included graphic design and identity systems, photo libraries, catalog design and printing, posters & signage, retail packaging including labels, hang-tags, sewn labels, etc., and branded video content.