Your art is just a product?

Originally Published to Linkedin Here:


DoIReallyHow creatively involved do you really want your business-minded producers to be?

A few weeks ago a colleague who I’ve done business with for years said something that I found shocking. I’ll refer to this colleague as Lana.
To put things in context, we’re soon to begin packaging a feature film based on a script from an interesting writer—and there are already some exciting elements attached. I’m wearing the hat of creative-producer and Lana is wearing the hat of business-producer. After a few weeks, I asked Lana if she’s read the script. Boom. I put it out there. Basically… Are you into this or not? To my dismay, Lana responded… “Nope. Have not read it. I’m not the creative producer. To me, it’s a product. I will read it soon however.”
It got me to thinking… a product?

Has Lana lost her sense of direction? Her sense of purpose? Has she forgotten why we do this for a living? Or, and even more troubling… did Lana maintain the perfect level of indifference so not to be emotionally driven in business-based decisions? After all… I’m dedicated to the creative, and perhaps Lana knows that I’ve got it covered.

Then I asked myself for the truth: As the creative producer, do I really want creative comments from Lana anyway? Or do I just want her to dig-into tax law, international compliance, and identifying the equity folks. Focus on what you’re good at Lana! I’ve got a whole circle of artists who I can discuss the creative with. Let’s be honest, Lana is not a creative person. And that’s why we love her!

Full circle. Hmmm.

Realization: Am I dwelling on this because Lana referred to the script as just “a product” to me? Holy shit. It’s my creative ego, isn’t it? How can something I’m a part of simply be “a product” in Lana’s mind? I thought we all agreed I was an artiste? Maybe this is my hang-up after all—and it has got nothing to do with whether or not Lana should or shouldn’t read the script.
So here are questions raised: How creatively involved do you really want your business-minded producers to be? And is your answer to that question driven by practicality or ego?

While nobody likes to hear that their art is just a product—Maybe that’s okay.

I’d love to hear your thoughts on this topic.

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