GOODBYE YOUTUBE ORIGINALS :(

As reported in Variety (link below) another platform & partner which traditionally supported original music programming is no more as YouTube shuts down its Original Content Group. There is such a CLEAR opportunity for a music-centric cabler, VOD or IPTV to emerge to relevancy with “television-style” programming and original content, but will it happen? The obstacles to success shouldn’t be insurmountable. Yet ’16 & Pregnant’ syndrome is still very real with today’s programmers.

#music #content #opportunity #programming #television

https://variety.com/2022/digital/news/youtube-original-content-group-shutdown-1235156299/