OBJECTIVE: MENTAL HEALTH AWARENESS
- REMOVE THE STIGMA ASSOCIATED WITH MENTAL HEALTH CHALLENGES
- DELIVER ACCES TS O RESOURCES
- DRIVE PEOPLE IN NEED TO THE SUPPORT TOOLS OF TWO FOUNDATIONS: THE RECORDING ACADAMY MUSICARES + AMY WINEHOUSE FOUNDATION
- REACH 100 MILLION PEOPLE WITH OUR MESSAGE
CREATIVE SOLUTION: 360° CAMPAING
- CELEBRATE AMY WINEHOUSE ON THE 10TH ANNIVERSARY OF HER PASSING
- BUILD OUT A TRUE 360° EXPERIENCE ACROSS CONNECTED TOUCHPOINTS
- BUILD OUT A RISING-ARTIST PROGRAM TO PAY HOMAGE TO “YOUNG AMY” WHEN SHE WAS A RISING ARTIST, AND BEFORE THE PUBLIC STRUGGLES
RESULTS VIDEO
One stand-out element of the 360° system was a UGC awareness initiative featuring artists who engaged on their own, from the their own social accounts. This laddered up to a master-brand campaign which featured many of their efforts. Take a look…