Proud to have supported the #fintech brand CoinMover as their Fractional CMO & Chief Content Officer during their first campaign’s development and launch. CoinMover is a growing player in crypto currency providing financial services in areas of leader cash management and Bitcoin ATM operations with a network of 200 locations in the US – and growing.
This first campaign delivered some impressive results.
Leveraging some snarky headlines and the brand’s bright-green identity, our CTR increased from 0.7% to 8.2% (greater than 100x increase) under my tenure and I drove down our CPCs from $2.50 to $0.35 across digitals and socials.
Below is a snapshot of the campaign’s creative.
Each piece of content supports the overall messaging strategy of…
PRIVACY, SPEED, or EASE & CONVENIENCE.
