Led the aspirational outdoor brand’s first ever live-stream event as Director, Writer, and Creative EP. The program leveraged the fanbases and followers of several outdoor influencers including Mr. Adventure Tristan Hamm, Pro Surfer Ian Crane, Van-lifers Meghan and Matt, and DJ Disco Shrine on the beaches of Southern California. And together, we drove , Views, Engagement, and UGC for the brand.
In just two hours we garnered…
514,000 Live Views
23,000 Comments
Thousands of UGC Posts During the Campaign – Over 50K Total To Date
34% Organic Engagement Rate
