Proud to be supporting the #fintech brand CoinMover as their Fractional CMO. CoinMover is a growing player in crypto currency providing financial services in areas of leader cash management and Bitcoin ATM operations with a network of 200 locations in the US – and growing.
Leaning into this executive position as a content creator, my first campaign with the team delivered impressive results.
Leveraging some snarky headlines and the brand’s bright-green identity, our CTR increased from 0.7% to 8.2% (greater than 100x increase) under my tenure and I drove down our CPCs from $2.50 to $0.35 across digitals and socials.
I’m excited to continue working with this growing brand – and I look forward to our next campaign. Below is a snapshot of the campaign’s on-going creative.