Very happy to have collaborated with the outdoor home brand Gardesol on their 2023 Pergola and outdoor Umbrella content package. Gabriel led this endeavor as Director and Creative EP in collaboration with US and China based agency SparkX and the Gardesol marketing team. The challenge was to develop an actionable creative and production strategy that delivered a full package of content (photo and video) for the marketing and social teams to leverage across earned, owned, and paid digital platforms – on an ambitious schedule and at a cost-effective price point.
The package included:
- 50 Image Photo Library for Socials, Website, and Catalog
- Two :30 Second TVC Spots (:25/:05)
- B-Roll Package for Socials and UGC
