Artist Identity & Messaging Initiative. After a significant management change, label change, and desire to re-invent music, art, and all initiatives and materials, Perry Farrell collaborated with Gabriel on his overall brand strategy, messaging, and content for his connected creative businesses.
![](https://locodistro.com/wp-content/uploads/2022/02/Perry-Hat-Wordpress-1024x768.jpg)
These included his interests and vision in Lollapalooza, The Kind Heaven Orchestra, Jane’s Addiction, Porno For Pyros, and a growing portfolio of music, event, film experiences, and purpose-driven (charitable) initiatives.
![](https://locodistro.com/wp-content/uploads/2023/04/Kind-Heaven.jpg)
This was a highly successful 360° initiative across all touch points which culminated in 2020’s large-scale virtual Lollapalozza (virtual due to Covid) which featured hundreds of marquee performing artists over four days along with presenting personalities ranging from LL Cool J to Michelle Obama. Perry Farrell served as host and Gabriel was an Executive Producer .
![](https://locodistro.com/wp-content/uploads/2023/04/01_Perry-Post-931x1024.jpg)
Email me if you’d like to see the Case Study.