Artist Identity & Messaging Initiative. After a significant management change, label change, and desire to re-invent music, art, and all initiatives and materials, Perry Farrell collaborated with Gabriel on his overall brand strategy, messaging, and content for his connected creative businesses.
These included his interests and vision in Lollapalooza, The Kind Heaven Orchestra, Jane’s Addiction, Porno For Pyros, and a growing portfolio of music, event, film experiences, and purpose-driven (charitable) initiatives.
This was a highly successful 360° initiative across all touch points which culminated in 2020’s large-scale virtual Lollapalozza (virtual due to Covid) which featured hundreds of marquee performing artists over four days along with presenting personalities ranging from LL Cool J to Michelle Obama. Perry Farrell served as host and Gabriel was an Executive Producer .
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