Artist Identity & Messaging Initiative. After a significant management change, label change, and desire to re-invent music, art, and all initiatives and materials, Perry Farrell collaborated with Gabriel on his overall brand strategy, messaging, and content for his connected creative businesses.
- Socials, Website, Video Content, and all fan-facing creative
- DSP Content – and Playlisting
- Tour Support
- Lollapalooza Engagement
- PR
- Direct-to-fan
- Merch Programs
- Photo Library and Assets
- New Releases
- Global TV and VOD
- Engagement at all appearances and benefits
These included his interests and vision in Lollapalooza, The Kind Heaven Orchestra, Jane’s Addiction, Porno For Pyros, and a growing portfolio of music, event, film experiences, and purpose-driven (charitable) initiatives.
This was a highly successful 360° initiative across all touch points which culminated in 2020’s large-scale virtual Lollapalozza (virtual due to Covid) which featured hundreds of marquee performing artists over four days along with presenting personalities ranging from LL Cool J to Michelle Obama. Perry Farrell served as host and Gabriel was an Executive Producer .
