Led Marketing and Production of the 360° Amy Winehouse campaign which set out to remove the the stigma associated with Mental Health Challenges leading up to the tenth anniversary of her tragic passing. Campaign led coordinated efforts from the Back To Amy Exhibit, Recording Academy’s MusiCares, the Amy Winehouse Foundation, Island Records, Decentraland, Spotify Fan First, Mandolin, Stingray, and many more partners.
260 Million Impressions
The campaign was realized across all touchpoints including the exhibit, live event, live stream, VOD, socials, PR, direct-to-fan, DSP integrations, metaverse experience, NFTs, and more, the campaign delivered 260 million media impressions in support of mental health awareness.
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