FOUR-DAY BROADCAST EVENT
150 ARTISTS
6 MILLION LIVE VIEWERS
Executive Producer: Gabriel Gornell
With 150 artist performances, this was the first major live-streamed event during the COVID pandemic with the business objective of “protecting and growing the Lollapalooza brand,” as seven international IRL festivals were all canceled due to the pandemic. This impressive large scale live-stream drew tens of millions of viewers around the globe and literally invented COVID-compliance for all major events that followed for the next 18 months. The segments were curated and shot around the globe – each within an intimate environment. Gabriel continues to consult with Lollapalooza (Live Nation/C3), supporting a combined content and television initiative.
Background
Gabriel was tapped by record label BMG in 2018 to strategize, create, and oversee all Social, Direct-to-fan, and DSP platforms for the godfather of alternative rock and creator of Lollapalooza, Perry Farrell, who they just signed for the 2019 release of an immersive spatial audio album and experience called Kind Heaven which was the first contemporary rock album to be mixed in Dolby Atmos. This assignment from BMG led to a three-year relationship with Perry Farrell from 2019-2021, in which Gabriel sat on his management team which oversaw every aspect of his music businesses, including solo work, the Jane’s Addiction reunion, the first Porno For Pyros reunion in 28 years, his role in Lollapalooza in seven countries, plus media investments and benefits. This culminated with Gabriel Serving as Executive Producer for Lolla2020.
Select Clips
Below are some memorable moments from the 4-day live stream experience.
