Originally posted to #Linkedin by Gabriel Gornell
As a content creator and marketer who has done a fair amount of work recently for Chinese brands – helping them effectively reach American audiences, I believe this report from the The New York Times represents both an immediate need for Chinese businesses… as well as an opportunity for American marketers and content creators. More than ever, Chinese businesses require more effective content and brand messaging in order to build (and rebuild) relationships with American audiences… beyond price-points and features.
Our most recent branded live stream for a Chinese client attracted over 400,000 live viewers during our 2 hour livestream window. Not cumulative… Live! Check out the report in the NY Times…