If you’re working the DSPs this week to support your artist… and they don’t happen to be playing halftime… which will get your artist or campaign the most pick up… Jock rock or baby making?
Common wisdom says go with the biggest media event of the year. 9 of 10 of the most watched TV broadcasts ever were Super Bowls after all. But with so much Super Bowl media-noise this week, unless you’re over-spending, perhaps the smarter play is to go where corporate media isn’t. Go Valentine’s Day.
(MASH btw. The one TV Broadcast in the all time Top Ten that wasn’t a Super Bowl was the MASH finale)